Display package for bottled goods and the like



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DISPLAY PACKAGE FOR BOTTLE-D GOODS AND THE LIKE 2 Sheets-Sheet 1 Filed Jan. 8, 1936 F01? HOL/EAY FE/LSTJ AA/D PA 177755 7' TAX (f HUME INVENTOR. mam? ATTORNEY.

Gain 13, 19369., c. D. KEITH 2,457,618

DISPLAY PACKAGE FOR BOTTLED GOODS AND THE LIKE Filed Jan. 8, 1936 2 SheetsSheet 2 INVENTOR.

ATTORNEY.

Patented Oct. 13, 1936 UNITED STATES PATENT OFFICE Claude D. Keith, New York, N. Y., assignor to Charles E. Oulpeper, Norwalk, Conn.

Application January 8, 1936, Serial No. 58,116

3 Claims.

This invention relates to improvements in dis play packages for bottled goods and the like.

One of the objects of my invention is to cause advertising placards at all times to be held in display position in connection with the goods advertised thereby and to avoid the tendency of storekeepers and clerks to remove the placards from connection with the goods advertised and to place them in horizontal non-displaying position or to throw the same aside.

Another object of my invention is to enable the use of placards of thinner and less expensive cardboard than would otherwise be desirable.

Another object of this invention is to utilize in combination with a bottle carrying carton comprising a flexible strip of material bent to form a. prism-shaped body with vertically extending handle flaps provided with a hand-engaging opening, a display placard provided with a base portion extending within said carton and a top display section and an aperture between said top section and base section registering with the handle aperture in said carton, the said display placard and carton being fastened and locked together through said registering openings and a fastening device connected with the carton and adapted to pass through said apertures to lock the carton and said display placard together, whereby said placard and carton form a unitary display package.

With these and other objects in view, the invention comprises the combination of members and arrangement of parts so combined as to co-act and cooperate with each other in the performance of the functions and accomplish ment of the results herein contemplated, and comprises in one of its adaptations the species or preferred form illustrated, in which:-

Fig. 1 is a front elevation of a carton of bottled goods and an advertising placard in the operation of being locked in connection with the goods;

Fig. 2 is a similar view of the combined carton and placard after the same have been locked together;

Fig. 3 is an end elevation of the carton and placard in locked position.

Fig. 4 is a fragmentary portion of the engaging members of the carton and placard;

Fig. 5 is a sectional view on the line 5-5 of Fig. 4 looking in the direction of the arrows.

Fig. 6 is a fragmentary diagrammatic view of the engaging members of the carton and placard in open position.

Fig. 7 is a front elevation of the placard removed from the carton, and

Fig. 8 is a view in plan of a. cardboard strip creased and out to produce a carton of the type shown. 5

Referring now to these drawings which illustrate a preferred embodiment of my invention,

i indicates a carton adapted to carry two rows of bottles 2, 2'. Said carton is prism-shaped in conformation, comprising a lower rectangular 10 body portion 3, having a bottom member 4 and spaced side wall members 5, 5, connected at their top edges with inclined top members 1, 1', through which the necks or tops 6, 6' of the bottles extend. These inclined top members 'i, '2' 15 are bendable toward each other and into abut ment at their upper edges, said members being bent in an inclined plane relative to the wall sections. The width of such inclined neck-engaging or top body portions is determined by two parallel pairs of creases depressed in the opposite or external surface of the strip. These neck-engaging or top body portions 1, I each have elliptical longitudinally extending insertion apertures 8 through which the tops of bottles 25 are adapted to be projected and the upper and lower edges 8, 8 of which openings are adapted to abut against the opposite sides of the bottleneck.

On the upper or top edges of the neck-engaging or top body sections 1, 7' and preferably at the middle portions thereof, I provide integral fastener elements l2, l2. At opposite sides of said integral fastening elements, I provide parallel pairs of creases I4, M which are disposed in a plane below said fastener elements, one member of a pair at each side of a fastener element. These creases determine the normal width of the sections 1, 'l' and form at such lower position or level a hinged connection between said neckengaging or top body portions I, I and handle sections or flaps 9, 9' which are thus spaced from each other at the bottom portions thereof and extend in a. slightly inclined position into abutment with each other at the top thereof. These abutting flaps or handle sections 9, 9' are bail-shaped in conformation and are provided with hand holes 9, 9 registering with each other to permit ready insertion of the hand of the user in the carrying of the carton.

The upper edges of the neck-engaging or top body portions I, I are securely fastened together by the fastening elements 12; I2 hereinabove referred to and the flaps are unfastened and are bendable outwardly independently of the fastening members to permit exposure of web 'fasteningmembersandamorereadyandeasy manipulation thereof.

Asillustratedthesaidupperedgesoftheim clined neck-en aging top body portions I, I are provided with a pair of fastener elements formed integrally therewith and extending from the edges thereof at the middle part of the same. These fastener elements I2, II are preferably of identical configuration though in reversed relationship to each other and comprise extension members i I, I I projecting from said upper edges toward each other beyond the-adjacent edges of the said inclined neck-e or top body portions to space said edges apart and tongue members extensible over the adjacent inclined body portion comprising foot-portions l2", l2 integral with said base members and laterally projecting tongue-portions ii I! offset laterally with respect to each other, said fastening elements having kerfs i3, it between said extension members II, II andtongue portions i2, I2 and extendingparallel through spaced upwardly from the edges of said inclined neckengaging or top body portions and also ofiset laterally with respect to each other. The said extension members of the fastening element are preferably in relation to said inclined top body members i, l and the tongue portions are bendable from inclined position to horizontal position to enable interengagement upon relative sliding of the abutting inclined edges and after such interengagement to abut at their outer edges against the middle bottles projecting through the said. apertures in the adjacent opposite inclined top body portion.

In rdance with my nt invention, the

' said tongue portions l2=, 92 have single free laterally-extending ends which are slightly tapered and rounded at the free edge the opposite ends of the bendable tongue portions merge with the foot or trunk portions i2", 52 which are connected with the extension members and have a curved outer edge meeting with the end of the extension member to form a. guiding surface in connecting and dis-connecting the tongues while. avoiding free tail portions which catch and stick during connecting and dis-connecting operations.

In the embodiment shown, the bail-sham flaps 9, 9' are connected with said inclined top body portions on opposite sides of the fastening elements and the Hi, id connecting said flaps with the inclined top body portions are ed below the plane of the interengaged kerfed portions so that said flaps are bendable independently of the fastening elements and opposite flaps will be slightly spaced from each other when the fastening elements are interengaged. The bail-shaped flaps 9, 8' are provided with handle openings 9, 9 to enable grasping by the user for manipulating the sliding movements of the inclined body portions and fastening elements which are necessary for engagement or disengagement of said fastening element.

In accordance with this invention, I insert between the fiaps and between the inclined top members 1, l while the carton is in unfastened position, a placard 55 comprising a. display portion ii and a. base portion it which preferably extends downwardly through the body portion 3 of the carton to the bottom thereof so as to form a separating partition for the two rows of bottles 2, 2'. Said placard is provided intermediate its bottom and top portions with an openingorholeltresis eringwiththehandle openin s I. U and the fastener elements are adapted to project in opposite directions through the said registering opening I! during inferengagementthereofsoastolocktheplacardto thecarton I andtocausesaidadvertisingplacardatalltimestobeheldindisplaypositionin relation to the goods in said carton. and to avoid the tendency of store-keepers and clerks to remove said placard from the goods advertised and to place the same in non-displaying position or to throw the same aside.

In manipulating the fastening element after thecartoniserectedandtheplacardisinserted, the tongue portions are preferably initially bent at an obtuse angle to the extension portion of the inclined neck or top body portion. Thefiapsaregrippedbytheuserandbentoutwardly independently of the inclined topbody portions and fasteners connected thereof, and these inclined portions are moved slidably in relation to each other as indicated in Fig. 1 until the tongues are interengaged with each other and with the placard as shown in Figs. 2 and 5 whereupon the flaps are released and will assume the position shown in Fig. 4 with the handholes in registration with each other. To release the tongues from engagement, the flaps are again bent on to expose the fastening elements and upon a sliding movement in the reverse direction the tongues will be disengaged.

In the preferred form of my invention the placard is provided with a cut out hand member 26 adapted to be swung down over one of the flaps into association with the hand openings so as to illustrate the carrying of the carton.

In the m u ent of my invention illustrated. the base portion it is preferably made of the widthasthecartonandhasabottom portion it which rests on the bottom of the carton and retains the upper section ll of the placard in proper position in relation to the carton, preventing any tilting. of the placard to one side or the other. The upper display section ll of the placard is preferably wider than the base part so as to permit suitable advertising matter or designs to be placed Placards of the type under consideration may a I l. A display package for bottled goods and the like, embodying in combination a, carton having a bottom, spaced side walls and a. top portion formed of inclined members through which the bottle-necks are adapted to extend, said inclined members being provided with fastener elements extending toward each other and movable into interlocking engagement, and a placard having an opening through which the said fastening elements extend to lock the said placard to said carton.

2. A display package for bottled goods and the like, embodying, in combination, a carton having a bottom, spaced sidewalls and a top portion formed of inclined members through which the necks of the bottles are adapted to extend,

tener elements extending toward each other and movable into interlocking engagement and a placard having an opening through which the said fastening elements extend to lock the said placard to said carton, said carton having handle flaps projecting upwardly from said inclined members and having handle openings registering with the opening in said placard. 3. A display package for bottled goods and th like, embodying, in combination, a carton having a bottom, spaced side walls and a top portion formed of inclined members through which the necks of the bottles are adapted to extend, said inclined members being provided with fastener elements extending toward each other and movable into interlocking engagement, and a placard having an opening through which the said tastening elements extend to lock the said placard to said carton, said carton having handle flaps projecting upwardly from said inclined members and having handle openingsregistering with the opening in said placard, said placard having a cut-out hand extending downwardly into association with the opening in said placard and adapted to be passed over one of the said carton flaps to illustrate a hand gripping said carton. CLAUDE D. KEITH. 

